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Go to the shopA Gift Is A Bouquet Of Feelings.Â
The concept behind Yalik is the strengthening of human bonds, be it the link between family members delivering gifts for the holidays or between two cultures joined together through the perseverance of the people.
Regardless of their nature, Yalik aims to nurture those bonds and create everlasting memories and experiences that share the holiday joy across countries and cultures.
The business model that makes Yalik function highlights the importance of creating human connections through art and culture. By sharing culture in a frank manner through something as simple as wrapping paper, we seek to impulse a new wave of appreciation for African aesthetics with our patterns and styles.
Yalik, then, seeks to celebrate African and other minorities’ dynamic and multicultural identities and prove that African art, expression, and color patterns are striking enough to be appreciated worldwide and, therefore, become part of the norm within current artistic tendencies.
In short, we aim to normalize the inclusion of Black artistic profiles through daily interactions with everyday items oozing authentic African charm.
The Cultural Meaning Of Yalik's Gift Wrappings
Yalik is an African retail boutique store specialized in providing a unique inventory of African-made or African-themed wrapping papers, boxes, and packaging products. Yalik means container in one of the many dialects found within Côte d'Ivoire, a West African country. That unique word encompasses our raison d'etre—becoming the perfect container to deliver not only your gift but also the everlasting, colorful expressions of African artistry. Our wrapping papers and custom-printed boxes feature exceptional artistic patterns and designs that evoke the beauty of each of the 54 African countries and their hundreds of cultures. In that sense, our products deliver culture—you can show thoughtfulness to friends, family members, and colleagues while building cultural bridges and redefining the concept of mainstream art. We believe that art is culture, and culture is an emotion built upon little things and everyday fascinations. Yalik seeks to connect you with humanity’s collective African roots through the lens of the continent’s artistry.
That is Yalik—a container of thoughts, history, and understanding. An enriching experience to showcase and reconnect with the most enticing aspects of African cultural wealth.
